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6 ELEMENTS TO BOOST YOUR LINGERIE STORE’S SOCIAL MEDIA PRESENCE

Consistency is key in your lingerie store’s branding – in-store, online and on social media. That’s because you want your fans to be able to recognize your brand easily. I once posted a photo on social media, and a friend told me it resembled a swimwear brand’s content. Why? Because of the elements in the […]

7 THINGS YOU LEARN WHEN YOU FIND A BRA THAT FITS

The moment you slip it on, it just feels so very right. Having a well-fitted bra is about more than just looking amazing; it’s about how it makes you feel too. With that in mind, here are seven important lessons you learn when you first get the ideal bra. Enjoy! 1.  That discomfort is never okay One of […]

6 SIMPLE REASONS YOU SHOULDN’T MEASURE YOUR BRA SIZE AT HOME

Thinking about measuring your bra size at home? Sure, it may sound all-too-simple, but it could be way more difficult than you think. Here are six reasons that you might want to give it a miss and book an appointment with a fitter instead! 1.  It’s all too easy to get it wrong You may think that […]

DO YOU WEAR A BRA UNDER A BRALETTE?

All hail the bralette: It’s lightweight, undeniably comfy, and still manages to be fashion-forward, too. There are tons of reasons why we love our bralettes, but then again, there are plenty of reasons why we reach for traditional bras, too. Bralettes are a phenomenal option during the hotter months, post-surgery, during pregnancy, or for certain […]

SHOULD YOU BUY A BRA WITHOUT TRYING IT ON FIRST?

Are you someone who despises trying on clothes while shopping –  including bras? Let me guess: You’d rather grab your size in the items you love and try everything on when you get home. Right? This technique may work for clothes, but it’s a little trickier for bras. No two blouses have the same fit, […]

LINGERIE STORE OWNERS: HERE’S HOW TO STAY UP TO DATE WITH LINGERIE TRENDS

As a lingerie boutique owner, it’s imperative you keep abreast of the latest trends in intimates. It’s not enough to simply stock products that you like the look of – to stay in business, you need to know what your customers are going to want to buy. And unlike with sizes, looking back at the styles have […]

SPANX FAUX LEATHER MOTO LEGGINGS: MUST HAVE

When you are getting ready for a night out, this oh-so-chic fan favourite is your new go-to! We made this faux leather legging with our signature Power Waistband to keep you comfortable and confident all night or day. Moto is our motto! With an edgy twist to our fan-favourite Faux Leather Legging, Moto is your […]

Joy Teen

Joy Teen Collection by Jolidon Swimwear

Joy Teen Collection by Jolidon Swimwear           To honor and celebrate the joyfulness and free spirit of the young generation, Jolidon created a brand new swimwear collection for the summer season – JOY by Jolidon. JOY is the trademark of a keen & young spirit, encompassing the beauty of teenage life – dreaminess, […]

The height of luxury, Luminance in Johannesburg!

We caught up with Clare Weru from Luminance, Hyde Park! How long has the store been open?  The Luminance Hyde Park store has been open for 4 years  How many branches do you have?  There are 3 Luminance stores, in Hyde Park Corner, Nelson Mandela Square and a pop-up in Menlyn Park Shopping Centre (Pretoria) What made you decide […]

Jill & Co Boutique

Our stockists at the beautiful Jill & Co Boutique pride themselves in offering the best quality swimwear with optimal customer satisfaction and personalised service. Owned by a mother and daughter duo, Enid & Sherry Hatton-Jones are dedicated to selecting upmarket swimwear both locally and overseas to offer the ultimate boutique experience. With swimwear for women […]

Hanky Panky — The name on everyone’s hips!

The Hanky Panky Handshake™. \ˌhan-kē-ˈpan-kē hænd-ˌshāk\ | A signature move that occurs when girls meet & share their mutual love for Hanky Panky! Hanky Panky is turning up the heat! Our Spring/Summer 2016 collection has just arrived, so get to our stockists and shop your favourite colours from the range. Show your love for Hanky […]

Marcelle from The Corsetiere recommends Va Bien Lingerie for brides-to-be!

Marcelle from The Corsetiere recommends Va Bien Lingerie for brides-to-be! Which product is the most popular: The Va Bien Lace Bridal Corset with matching panties What makes Va Bien so special, and perfect for bridal?  Good fit, low back to suit most dresses and a lovely feminine look Would you recommend shape-wear or lingerie for the […]

Stockist feature – Satin Candy in Durban

  Meet Sandra Thomas, the owner of Satin Candy. “When I first got involved in this business, I was not aware of just how much a problem it was finding big cup size bra’s. Young girls walk into my shop that are tired of wearing ‘ugly’ bras and are thrilled to find pretty, sexy ones in […]

Birthday Wishes do come true at Storm in a G-Cup!

Storm in a G-Cup is celebrating their Birthday! Get down to their store in Cavendish and get between 5% and 100% off your purchase! ClaremontShop 4Cavendish StreetClaremont7700Trading Hours:Mon-Fri 9:30am-5:30pm.Sat 9am-2pm. Sun Closed.Open selected public holidays 10am-2pm. Tel: 021 674 6629

Dress Like Julie Ranzani

    Style Guru Julie Ranzani from Off The Rails is a mover and shaker in the fashion world! She’s a fashion blogger, stylist, personal shopper and an all-round power female! We’re obsessed with  her sense of style and would like to show YOU how to get her effortlessly-chic look. Julie is hosting one of […]

Meet Lindy from Inner Secrets Lingerie in Sea Point!

This month we’re interviewing Lindy Jackson from the Inner Secrets Store in Sea Point. In the heart of this buzzing and trendy suburb, you’ll find their store packed to the brim with imported Lingerie, Swimwear and Shapewear.  Inner Secrets Lingerie was established in 2005 by mother and son team Penny and Dimitri Parolis. After 20 years […]

If you need a little help finding the perfect piece for Valentines Day, read these tips from our stockist Juliet at Simply Gorgeous Lingerie & Swimwear!

What is your current favourite collection from PDL? “We love the Sans Complexe Arum Bras and Thongs” — Describe Valentines Day in three words. Anndddd….go! “Brings Sexy Back” — What’s the best itemfor women who want to conceal their problem areas and still look / feel sexy?  “This would definitely be the Arum Bodysuit – […]

You know you need a professional fitting when….

Your straps keep falling down.First, tighten them a bit. They might have stretched out in the wash. If your straps keep slipping even after you adjust them, they aren’t being supportive and you should try going down a band size. You have spillover over the top, sides, or bottom of the cups.If you have the […]

Bring on the curves!

All the history-making and downright exciting body-positive news surrounding the 2016 Sports Illustrated Swimsuit Issue culminated in one major moment Saturday night when the brand made Ashley Graham one of its three cover stars. The 28 year old plus size model expressed her excitement on Instagram saying: “Truly speechless!!! This cover is for every woman who […]

We celebrated Valentines Day in style, Thank you Chocolat Frey!

We celebrated Valentines Day in style, Thank you Chocolat Frey! Our shoppers were treated to bubbly, Mystery Discounts and chocolates by Frey! If you haven’t heard about this delicious Swiss chocolate range you’re missing out! The brothers Robert and Max Frey laid the foundation for Chocolat Frey’s success story in 1887. Their passion for the […]