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The Blog

5 KEY RULES FOR SUCCESSFULLY MARKETING TO PLUS SIZE CUSTOMERS

I’ve spent a lot of time over the past few months thinking and talking about how to market to plus-size customers. I’m honestly thrilled to do so because for a long time no one even seemed interested in asking about what plus-size customers might really want to see from companies that served them. The plus-size […]

6 IMPORTANT REASONS TO ATTEND NETWORKING EVENTS

Do you network? Many commercial business owners neglect this element of their professional expansion, but you shouldn’t make that mistake. These events could prove invaluable to your business in time. Let’s take a look at six of the most important reasons that you should regularly attend local networking events.   1.  To keep up-to-date with […]

REBUILDING TRUST WITH LOST CUSTOMERS

Rebuilding trust with lost customers is a delicate process that takes time. These are customers that enjoyed shopping at your store at one point and then stopped. Now you’re left wondering if it was a bad experience, lack of product, local competitor, or other factor that drove them away. Fortunately, not all hope is lost. […]

SPRING CLEANING YOUR LINGERIE STORE’S WEBSITE: HERE’S HOW TO GET STARTED

Your lingerie store’s website requires constant and consistent maintenance. After all, your customers are depending on your site to be secure, reliable, accessible, and shoppable. While they’re shopping your site and looking forward to receiving their purchases in the mail, your customers have no idea what’s going on behind the scenes to ensure their shopping […]

HOW TO IMPROVE YOUR LINGERIE STORE’S INSTAGRAM ON A BUDGET

As a lingerie brand in 2019, Instagram is the place to be. Over a billion accounts use the app every month – that’s almost 1 in every 7 people worldwide! And over 80% of them use it to discover brands, research products, and make their minds up about whether to purchase. Especially in today’s social-media obsessed climate, don’t be […]

LINGERIE STORE OWNERS: HERE’S WHY YOU SHOULD SHARE YOUR CUSTOMERS’ PHOTOS

Social media is an inescapable part of modern life. We’ve become used to sharing almost everything online, from major life events to the smaller, daily stuff. Couple that with a social movement to normalise female bodies in all their imperfect-but-beautiful forms, and Instagram feeds are filling up with lingerie selfies and boudoir photo shoots. More people today […]

SHOULD YOU HIRE ANOTHER EMPLOYEE? 3 THINGS TO CONSIDER FIRST

From the day you started your lingerie business, you knew that one day it would grow beyond your small team. Maybe it was just you on your own, or you and a business partner or a store manager. With a lot of hard work, talent, energy, and skill, your business has evolved to necessitate a […]

HOW TO CREATE A GREAT VISUAL DISPLAY FOR YOUR ONLINE LINGERIE STORE

For a brick-and-mortar lingerie boutique, creating a great visual display – in the window and on the shop floor – is key to drawing customers in and tempting them to buy. Online retail may seem like an entirely different world, but many aspects are similar. One of them being that appearances definitely still matter! It pays to […]

HOW TO KEEP THE MOMENTUM GOING AFTER THE HOLIDAY SEASON IS OVER

The holiday season is a busy and prosperous time for lingerie store owners. Business is booming, your products are flying off the shelves, and it seems like everyone is coming in for a bra fitting before their holiday parties. As exciting as the hustle and bustle of the holiday season is, business tends to slow […]

SHOULD YOU DESIGN YOUR OWN LINGERIE? WHEN TO CONSIDER PRIVATE LABEL

Have you ever had a brilliant idea for a bra and wished you could just design it yourself? Of course you have! Like a fairy bra-mother, it’s only natural to want to whip up the bra of your customers’ dreams. And when you see a gap in the market with a huge need, it makes sense to […]

HOW TO POSITION YOUR LINGERIE BLOG TO BRING MORE BUSINESS TO YOUR STORE

As a lingerie store owner, you can never have enough customers. In fact, the more business, the better. You might be wondering how to get local customers in your community to shop at your store. You know they’ll have a better lingerie shopping experience at your store than if they buy bras online. Enter the lingerie […]

8 INTERVIEW QUESTIONS EVERY LINGERIE STORE OWNER SHOULD ASK

    Are you ready to expand your lingerie store? If you’re about to hire new staff members, getting the right people for the roles is vital. Interviewing candidates is a skill in itself. You may be feeling nervous about the process. Luckily, you’ve come to the right place. Here are eight questions that you have to […]

HOW MUCH DO ONLINE RATINGS MATTER FOR YOUR LINGERIE STORE?

You’ve heard the hype – to get sales, you need stellar online ratings. But is there any truth in that rumor? Are you putting too much emphasis on this feedback? And, crucially, would your efforts be put to better use elsewhere? If you’re looking for answers, you’ve come to the right place. Let’s take a look at the […]

6 REASONS YOUR LINGERIE STORE’S SALES HAVE SLOWED DOWN

An unexpected dip in sales can be a real obstacle for business owners. If you’ve found that your profits are down, you need to take action as soon as possible. Don’t wait. This issue will not fix itself. First, let’s deal with why your sales are down. Here are six possible reasons that you might […]

7 CLEVER WAYS TO PROMOTE BRA FITTINGS

Offering bra fittings at your lingerie store can provide that value while also encouraging customers to visit your store. (And, to hopefully make a purchase after the fitting.) When promoting bra fittings, it’s important to educate your audience about the importance of fittings. Educating your audience will be much more persuasive than selling a bra fitting with a bra purchase. Here […]

9 QUALITIES OF A SUCCESSFUL LINGERIE STORE ASSOCIATE

The success of your lingerie business depends on several factors, including a team of quality store associates. The right team members can boost your business and create an environment that customers love to visit. However, one “bad apple” on the team can negatively affect customers and team members. Small businesses spend a lot of money on hiring […]

4 REASONS WHY YOU SHOULD OFFER FREE BRA FITTINGS

Many lingerie store owners ask themselves the same question: “Should I offer free bra fittings?” The argument against offering complimentary fittings is that the fitting takes time and expertise. You or another lingerie associate must assist the potential customer with a fitting, even though it’s possible she’ll leave empty-handed. It’s understandable why offering free bra fittings can […]

THE ART OF SELLING LINGERIE: TIPS AND TRICKS TO TEACH YOUR STAFF

Is your staff selling well? Whether you’re lacking the sales results you want or just want to keep things steady, your team is the key. When it comes to your brick-and-mortar lingerie store, your employees are on the front line. They are the first person that your customers meet. They represent your brand. Needless to […]

“Lovely Legs for every season with Mura Hosiery”

An essential item to finish and compliment your dressing, Mura luxury hosiery is available in a variety of styles and deniers, i.e ranging from a fine 8 denier to a support 70 denier.  Featuring a reinforced cotton gusset and handmade seamless toe (ideal for sandal toe wear) Mura hosiery is true to the famed standard […]

WHY IT’S CRUCIAL TO CAPTURE THE EMAILS OF YOUR WEBSITE VISITORS

Capturing the email addresses of your lingerie store’s website visitors is essential. That one piece of personal information allows you into the user’s life – and it can help you convert her to a customer. So, as a lingerie store owner, you must be diligent about generating leads from your website traffic. Need a little […]

HOW SHOULD A BALCONETTE BRA FIT?

One thing’s for sure: The balconette bra is one of the most in-demand bra styles, and with good reason. It’s a style that flatters a range of shapes and sizes, can showcase some cleavage without looking over-the-top, provide ample support despite less coverage, and works incredibly well with low-cut tops and dresses. Did we mention […]

HOW TO CREATE ADVOCATES FOR YOUR LINGERIE STORE

Growing your lingerie business is easier when your customers are your brand advocates. But, not all customers are advocates. Advocates are the customers who happily refer people to your lingerie store. These people appreciate your lingerie business and will go to bat for you without you ever knowing. But lingerie store owners must go above and beyond […]

7 WAYS TO BUILD CONSUMER TRUST IN-STORE AND ONLINE

In retail, customer trust is everything. Doubly-so when it’s intimate-wear that you’re selling, and you’re asking people to share information with you that they probably consider private, such as their bra size and lingerie preferences. The simple fact of the matter is that people are far more likely to purchase from a business they trust, […]

6 ELEMENTS TO BOOST YOUR LINGERIE STORE’S SOCIAL MEDIA PRESENCE

Consistency is key in your lingerie store’s branding – in-store, online and on social media. That’s because you want your fans to be able to recognize your brand easily. I once posted a photo on social media, and a friend told me it resembled a swimwear brand’s content. Why? Because of the elements in the […]