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The Blog

7 CLEVER WAYS TO PROMOTE BRA FITTINGS

Offering bra fittings at your lingerie store can provide that value while also encouraging customers to visit your store. (And, to hopefully make a purchase after the fitting.) When promoting bra fittings, it’s important to educate your audience about the importance of fittings. Educating your audience will be much more persuasive than selling a bra fitting with a bra purchase. Here […]

9 QUALITIES OF A SUCCESSFUL LINGERIE STORE ASSOCIATE

The success of your lingerie business depends on several factors, including a team of quality store associates. The right team members can boost your business and create an environment that customers love to visit. However, one “bad apple” on the team can negatively affect customers and team members. Small businesses spend a lot of money on hiring […]

4 REASONS WHY YOU SHOULD OFFER FREE BRA FITTINGS

Many lingerie store owners ask themselves the same question: “Should I offer free bra fittings?” The argument against offering complimentary fittings is that the fitting takes time and expertise. You or another lingerie associate must assist the potential customer with a fitting, even though it’s possible she’ll leave empty-handed. It’s understandable why offering free bra fittings can […]

THE ART OF SELLING LINGERIE: TIPS AND TRICKS TO TEACH YOUR STAFF

Is your staff selling well? Whether you’re lacking the sales results you want or just want to keep things steady, your team is the key. When it comes to your brick-and-mortar lingerie store, your employees are on the front line. They are the first person that your customers meet. They represent your brand. Needless to […]

“Lovely Legs for every season with Mura Hosiery”

An essential item to finish and compliment your dressing, Mura luxury hosiery is available in a variety of styles and deniers, i.e ranging from a fine 8 denier to a support 70 denier.  Featuring a reinforced cotton gusset and handmade seamless toe (ideal for sandal toe wear) Mura hosiery is true to the famed standard […]

WHY IT’S CRUCIAL TO CAPTURE THE EMAILS OF YOUR WEBSITE VISITORS

Capturing the email addresses of your lingerie store’s website visitors is essential. That one piece of personal information allows you into the user’s life – and it can help you convert her to a customer. So, as a lingerie store owner, you must be diligent about generating leads from your website traffic. Need a little […]

HOW SHOULD A BALCONETTE BRA FIT?

One thing’s for sure: The balconette bra is one of the most in-demand bra styles, and with good reason. It’s a style that flatters a range of shapes and sizes, can showcase some cleavage without looking over-the-top, provide ample support despite less coverage, and works incredibly well with low-cut tops and dresses. Did we mention […]

HOW TO CREATE ADVOCATES FOR YOUR LINGERIE STORE

Growing your lingerie business is easier when your customers are your brand advocates. But, not all customers are advocates. Advocates are the customers who happily refer people to your lingerie store. These people appreciate your lingerie business and will go to bat for you without you ever knowing. But lingerie store owners must go above and beyond […]

7 WAYS TO BUILD CONSUMER TRUST IN-STORE AND ONLINE

In retail, customer trust is everything. Doubly-so when it’s intimate-wear that you’re selling, and you’re asking people to share information with you that they probably consider private, such as their bra size and lingerie preferences. The simple fact of the matter is that people are far more likely to purchase from a business they trust, […]

6 ELEMENTS TO BOOST YOUR LINGERIE STORE’S SOCIAL MEDIA PRESENCE

Consistency is key in your lingerie store’s branding – in-store, online and on social media. That’s because you want your fans to be able to recognize your brand easily. I once posted a photo on social media, and a friend told me it resembled a swimwear brand’s content. Why? Because of the elements in the […]

6 SIMPLE REASONS YOU SHOULDN’T MEASURE YOUR BRA SIZE AT HOME

Thinking about measuring your bra size at home? Sure, it may sound all-too-simple, but it could be way more difficult than you think. Here are six reasons that you might want to give it a miss and book an appointment with a fitter instead! 1.  It’s all too easy to get it wrong You may think that […]

DO YOU WEAR A BRA UNDER A BRALETTE?

All hail the bralette: It’s lightweight, undeniably comfy, and still manages to be fashion-forward, too. There are tons of reasons why we love our bralettes, but then again, there are plenty of reasons why we reach for traditional bras, too. Bralettes are a phenomenal option during the hotter months, post-surgery, during pregnancy, or for certain […]

SHOULD YOU BUY A BRA WITHOUT TRYING IT ON FIRST?

Are you someone who despises trying on clothes while shopping –  including bras? Let me guess: You’d rather grab your size in the items you love and try everything on when you get home. Right? This technique may work for clothes, but it’s a little trickier for bras. No two blouses have the same fit, […]

LINGERIE STORE OWNERS: HERE’S HOW TO STAY UP TO DATE WITH LINGERIE TRENDS

As a lingerie boutique owner, it’s imperative you keep abreast of the latest trends in intimates. It’s not enough to simply stock products that you like the look of – to stay in business, you need to know what your customers are going to want to buy. And unlike with sizes, looking back at the styles have […]

Joy Teen

Joy Teen Collection by Jolidon Swimwear

Joy Teen Collection by Jolidon Swimwear           To honor and celebrate the joyfulness and free spirit of the young generation, Jolidon created a brand new swimwear collection for the summer season – JOY by Jolidon. JOY is the trademark of a keen & young spirit, encompassing the beauty of teenage life – dreaminess, […]

The height of luxury, Luminance in Johannesburg!

We caught up with Clare Weru from Luminance, Hyde Park! How long has the store been open?  The Luminance Hyde Park store has been open for 4 years  How many branches do you have?  There are 3 Luminance stores, in Hyde Park Corner, Nelson Mandela Square and a pop-up in Menlyn Park Shopping Centre (Pretoria) What made you decide […]

Jill & Co Boutique

Our stockists at the beautiful Jill & Co Boutique pride themselves in offering the best quality swimwear with optimal customer satisfaction and personalised service. Owned by a mother and daughter duo, Enid & Sherry Hatton-Jones are dedicated to selecting upmarket swimwear both locally and overseas to offer the ultimate boutique experience. With swimwear for women […]

Hanky Panky — The name on everyone’s hips!

The Hanky Panky Handshake™. \ˌhan-kē-ˈpan-kē hænd-ˌshāk\ | A signature move that occurs when girls meet & share their mutual love for Hanky Panky! Hanky Panky is turning up the heat! Our Spring/Summer 2016 collection has just arrived, so get to our stockists and shop your favourite colours from the range. Show your love for Hanky […]

Marcelle from The Corsetiere recommends Va Bien Lingerie for brides-to-be!

Marcelle from The Corsetiere recommends Va Bien Lingerie for brides-to-be! Which product is the most popular: The Va Bien Lace Bridal Corset with matching panties What makes Va Bien so special, and perfect for bridal?  Good fit, low back to suit most dresses and a lovely feminine look Would you recommend shape-wear or lingerie for the […]

Stockist feature – Satin Candy in Durban

  Meet Sandra Thomas, the owner of Satin Candy. “When I first got involved in this business, I was not aware of just how much a problem it was finding big cup size bra’s. Young girls walk into my shop that are tired of wearing ‘ugly’ bras and are thrilled to find pretty, sexy ones in […]

Birthday Wishes do come true at Storm in a G-Cup!

Storm in a G-Cup is celebrating their Birthday! Get down to their store in Cavendish and get between 5% and 100% off your purchase! ClaremontShop 4Cavendish StreetClaremont7700Trading Hours:Mon-Fri 9:30am-5:30pm.Sat 9am-2pm. Sun Closed.Open selected public holidays 10am-2pm. Tel: 021 674 6629