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5 KEY RULES FOR SUCCESSFULLY MARKETING TO PLUS SIZE CUSTOMERS

I’ve spent a lot of time over the past few months thinking and talking about how to market to plus-size customers. I’m honestly thrilled to do so because for a long time no one even seemed interested in asking about what plus-size customers might really want to see from companies that served them. The plus-size […]

6 IMPORTANT REASONS TO ATTEND NETWORKING EVENTS

Do you network? Many commercial business owners neglect this element of their professional expansion, but you shouldn’t make that mistake. These events could prove invaluable to your business in time. Let’s take a look at six of the most important reasons that you should regularly attend local networking events.   1.  To keep up-to-date with […]

REBUILDING TRUST WITH LOST CUSTOMERS

Rebuilding trust with lost customers is a delicate process that takes time. These are customers that enjoyed shopping at your store at one point and then stopped. Now you’re left wondering if it was a bad experience, lack of product, local competitor, or other factor that drove them away. Fortunately, not all hope is lost. […]

SPRING CLEANING YOUR LINGERIE STORE’S WEBSITE: HERE’S HOW TO GET STARTED

Your lingerie store’s website requires constant and consistent maintenance. After all, your customers are depending on your site to be secure, reliable, accessible, and shoppable. While they’re shopping your site and looking forward to receiving their purchases in the mail, your customers have no idea what’s going on behind the scenes to ensure their shopping […]

HOW TO IMPROVE YOUR LINGERIE STORE’S INSTAGRAM ON A BUDGET

As a lingerie brand in 2019, Instagram is the place to be. Over a billion accounts use the app every month – that’s almost 1 in every 7 people worldwide! And over 80% of them use it to discover brands, research products, and make their minds up about whether to purchase. Especially in today’s social-media obsessed climate, don’t be […]

LINGERIE STORE OWNERS: HERE’S WHY YOU SHOULD SHARE YOUR CUSTOMERS’ PHOTOS

Social media is an inescapable part of modern life. We’ve become used to sharing almost everything online, from major life events to the smaller, daily stuff. Couple that with a social movement to normalise female bodies in all their imperfect-but-beautiful forms, and Instagram feeds are filling up with lingerie selfies and boudoir photo shoots. More people today […]

SHOULD YOU HIRE ANOTHER EMPLOYEE? 3 THINGS TO CONSIDER FIRST

From the day you started your lingerie business, you knew that one day it would grow beyond your small team. Maybe it was just you on your own, or you and a business partner or a store manager. With a lot of hard work, talent, energy, and skill, your business has evolved to necessitate a […]

HOW TO CREATE A GREAT VISUAL DISPLAY FOR YOUR ONLINE LINGERIE STORE

For a brick-and-mortar lingerie boutique, creating a great visual display – in the window and on the shop floor – is key to drawing customers in and tempting them to buy. Online retail may seem like an entirely different world, but many aspects are similar. One of them being that appearances definitely still matter! It pays to […]

HOW TO KEEP THE MOMENTUM GOING AFTER THE HOLIDAY SEASON IS OVER

The holiday season is a busy and prosperous time for lingerie store owners. Business is booming, your products are flying off the shelves, and it seems like everyone is coming in for a bra fitting before their holiday parties. As exciting as the hustle and bustle of the holiday season is, business tends to slow […]

SHOULD YOU DESIGN YOUR OWN LINGERIE? WHEN TO CONSIDER PRIVATE LABEL

Have you ever had a brilliant idea for a bra and wished you could just design it yourself? Of course you have! Like a fairy bra-mother, it’s only natural to want to whip up the bra of your customers’ dreams. And when you see a gap in the market with a huge need, it makes sense to […]

EVERYTHING LINGERIE STORE OWNERS NEED TO KNOW ABOUT BABY BOOMERS

Ever wonder why Millennials shop differently than Baby Boomers? Or why Gen X tends to buy different items than Gen Z? In this series, we’re diving into each demographic and discussing the key characteristics, shopping habits, and marketing opportunities for the age groups of individuals that make up the customers in your lingerie store. Who […]

THE LINGERIE STORE OWNER’S GUIDE TO RUNNING A SUCCESSFUL BLOG

Blogging is an excellent marketing tool for lingerie store owners. A blog can position you as an expert in your industry and give you a platform to communicate your brand’s mission and message. Your loyal customers shop at your store because of your expertise, but what about the women in your local community who don’t […]

5 COMMON ONLINE STORE MISTAKES THAT COULD BE COSTING YOU CUSTOMERS

Lingerie store owners face stiff competition online. In order to be successful, you have to build a website that is relevant to your target audience, easy to shop, and keeps your customers coming back for more. Of course, this is often easier said than done. Many online lingerie store owners also operate brick-and-mortar stores and have limited time […]

HOW TO POSITION YOUR LINGERIE BLOG TO BRING MORE BUSINESS TO YOUR STORE

As a lingerie store owner, you can never have enough customers. In fact, the more business, the better. You might be wondering how to get local customers in your community to shop at your store. You know they’ll have a better lingerie shopping experience at your store than if they buy bras online. Enter the lingerie […]

6 BUSINESS GUIDES LINGERIE STORE OWNERS SHOULD READ

Do you take the time to educate yourself and learn more about the world of business? When you’re running a store, you may have a million things on your plate. With that in mind, it’s natural that you hardly have a spare minute to focus on yourself. But you should. If you want to lead […]

8 INTERVIEW QUESTIONS EVERY LINGERIE STORE OWNER SHOULD ASK

    Are you ready to expand your lingerie store? If you’re about to hire new staff members, getting the right people for the roles is vital. Interviewing candidates is a skill in itself. You may be feeling nervous about the process. Luckily, you’ve come to the right place. Here are eight questions that you have to […]

BRAND AMBASSADORS 101: HERE’S WHAT YOU NEED TO KNOW

Marketing your lingerie store is the foundation of your success. When you’re trying to spread the word about your business, having an influential person on board could well be the answer. But what is a brand ambassador and where should you start? Here’s everything that you need to know:   WHAT IS A BRAND AMBASSADOR? […]

HOW TO FIND THE RIGHT BUYER FOR YOUR LINGERIE STORE

Have you considered hiring a buyer or purchasing manager for your lingerie store? As your company expands, it may be time to start delegating tasks which were once yours. Having a fashion expert on hand could be just what your brand needs to develop and start taking large strides into the future. Here’s what you […]

HOW TO CREATE A MEMORABLE IN-STORE EXPERIENCE

Does your lingerie store offer a memorable customer experience? It may be something that you’ve never considered, but perhaps you should. Ensuring that each and every person who enters your store is satisfied is an excellent way to get return business. With that in mind, here are some tips and ideas to implement in your company:   […]

Co-Founder of PDL Distributors: Penny Parolis

What business do you run? My son Dimitri and I founded PDL Distributors (a distribution company) in October 1993 importing luxury women’s hosiery from Italy.  Dealing with such a fine quality product which made woman look and feel beautiful, was to become the PDL mantra and the beginning of our journey.   Today, besides the hosiery, […]

HOW MUCH DO ONLINE RATINGS MATTER FOR YOUR LINGERIE STORE?

You’ve heard the hype – to get sales, you need stellar online ratings. But is there any truth in that rumor? Are you putting too much emphasis on this feedback? And, crucially, would your efforts be put to better use elsewhere? If you’re looking for answers, you’ve come to the right place. Let’s take a look at the […]

6 REASONS YOUR LINGERIE STORE’S SALES HAVE SLOWED DOWN

An unexpected dip in sales can be a real obstacle for business owners. If you’ve found that your profits are down, you need to take action as soon as possible. Don’t wait. This issue will not fix itself. First, let’s deal with why your sales are down. Here are six possible reasons that you might […]

NEW INSTAGRAM TV: WHAT IT IS AND HOW IT CAN BENEFIT YOUR LINGERIE STORE

Instagram recently announced its newest feature, IGTV, a mobile video platform within the app. IGTV introduces a new way for lingerie business owners to create content and connect with followers via social media marketing. Wondering exactly how IG works and how you can start using it? We’ll cover it all – read on! What is IGTV? IGTV […]

7 CLEVER WAYS TO PROMOTE BRA FITTINGS

Offering bra fittings at your lingerie store can provide that value while also encouraging customers to visit your store. (And, to hopefully make a purchase after the fitting.) When promoting bra fittings, it’s important to educate your audience about the importance of fittings. Educating your audience will be much more persuasive than selling a bra fitting with a bra purchase. Here […]