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HOW TO FIND THE RIGHT BUYER FOR YOUR LINGERIE STORE

Have you considered hiring a buyer or purchasing manager for your lingerie store? As your company expands, it may be time to start delegating tasks which were once yours. Having a fashion expert on hand could be just what your brand needs to develop and start taking large strides into the future. Here’s what you […]

HOW TO CREATE A MEMORABLE IN-STORE EXPERIENCE

Does your lingerie store offer a memorable customer experience? It may be something that you’ve never considered, but perhaps you should. Ensuring that each and every person who enters your store is satisfied is an excellent way to get return business. With that in mind, here are some tips and ideas to implement in your company:   […]

Co-Founder of PDL Distributors: Penny Parolis

What business do you run? My son Dimitri and I founded PDL Distributors (a distribution company) in October 1993 importing luxury women’s hosiery from Italy.  Dealing with such a fine quality product which made woman look and feel beautiful, was to become the PDL mantra and the beginning of our journey.   Today, besides the hosiery, […]

HOW MUCH DO ONLINE RATINGS MATTER FOR YOUR LINGERIE STORE?

You’ve heard the hype – to get sales, you need stellar online ratings. But is there any truth in that rumor? Are you putting too much emphasis on this feedback? And, crucially, would your efforts be put to better use elsewhere? If you’re looking for answers, you’ve come to the right place. Let’s take a look at the […]

6 REASONS YOUR LINGERIE STORE’S SALES HAVE SLOWED DOWN

An unexpected dip in sales can be a real obstacle for business owners. If you’ve found that your profits are down, you need to take action as soon as possible. Don’t wait. This issue will not fix itself. First, let’s deal with why your sales are down. Here are six possible reasons that you might […]

NEW INSTAGRAM TV: WHAT IT IS AND HOW IT CAN BENEFIT YOUR LINGERIE STORE

Instagram recently announced its newest feature, IGTV, a mobile video platform within the app. IGTV introduces a new way for lingerie business owners to create content and connect with followers via social media marketing. Wondering exactly how IG works and how you can start using it? We’ll cover it all – read on! What is IGTV? IGTV […]

7 CLEVER WAYS TO PROMOTE BRA FITTINGS

Offering bra fittings at your lingerie store can provide that value while also encouraging customers to visit your store. (And, to hopefully make a purchase after the fitting.) When promoting bra fittings, it’s important to educate your audience about the importance of fittings. Educating your audience will be much more persuasive than selling a bra fitting with a bra purchase. Here […]

9 QUALITIES OF A SUCCESSFUL LINGERIE STORE ASSOCIATE

The success of your lingerie business depends on several factors, including a team of quality store associates. The right team members can boost your business and create an environment that customers love to visit. However, one “bad apple” on the team can negatively affect customers and team members. Small businesses spend a lot of money on hiring […]

4 REASONS WHY YOU SHOULD OFFER FREE BRA FITTINGS

Many lingerie store owners ask themselves the same question: “Should I offer free bra fittings?” The argument against offering complimentary fittings is that the fitting takes time and expertise. You or another lingerie associate must assist the potential customer with a fitting, even though it’s possible she’ll leave empty-handed. It’s understandable why offering free bra fittings can […]

THE ART OF SELLING LINGERIE: TIPS AND TRICKS TO TEACH YOUR STAFF

Is your staff selling well? Whether you’re lacking the sales results you want or just want to keep things steady, your team is the key. When it comes to your brick-and-mortar lingerie store, your employees are on the front line. They are the first person that your customers meet. They represent your brand. Needless to […]

“Lovely Legs for every season with Mura Hosiery”

An essential item to finish and compliment your dressing, Mura luxury hosiery is available in a variety of styles and deniers, i.e ranging from a fine 8 denier to a support 70 denier.  Featuring a reinforced cotton gusset and handmade seamless toe (ideal for sandal toe wear) Mura hosiery is true to the famed standard […]

5 WAYS LINGERIE STORE OWNERS CAN SOURCE CONTENT FROM SOCIAL MEDIA FOLLOWERS

Creating a constant flow of quality social media content can be trying for lingerie store owners. It’s a good idea to have a stockpile of images so it’s easier to create your social media content calendar. Pre-planning your content takes the stress out of creating original content each day – and that’s just one reason why lingerie […]

WHY IT’S CRUCIAL TO CAPTURE THE EMAILS OF YOUR WEBSITE VISITORS

Capturing the email addresses of your lingerie store’s website visitors is essential. That one piece of personal information allows you into the user’s life – and it can help you convert her to a customer. So, as a lingerie store owner, you must be diligent about generating leads from your website traffic. Need a little […]

SHOULD YOU OFFER BRA ALTERATIONS AT YOUR LINGERIE STORE?

Compared to fashion in general, bras are a product with a particularly low profit margin. They’re also one that’s considerably harder to find the right fit in. So why not kill two birds with one stone by offering an alterations service at your lingerie boutique? Customers can get a better fit and spend more money in the […]

8 TELLTALE SIGNS OF A BAD BRA FITTING

Not all bra fittings are made equal! Sometimes, when customers head to a lingerie store, they may find that the process is just plain bad. If customers notice any of the following telltale signs, then you may need to pay some more attention to your bespoke fittings. 1.  The booking system is impossible to understand You’ve looked […]

HOW SHOULD A BALCONETTE BRA FIT?

One thing’s for sure: The balconette bra is one of the most in-demand bra styles, and with good reason. It’s a style that flatters a range of shapes and sizes, can showcase some cleavage without looking over-the-top, provide ample support despite less coverage, and works incredibly well with low-cut tops and dresses. Did we mention […]

HOW TO CREATE ADVOCATES FOR YOUR LINGERIE STORE

Growing your lingerie business is easier when your customers are your brand advocates. But, not all customers are advocates. Advocates are the customers who happily refer people to your lingerie store. These people appreciate your lingerie business and will go to bat for you without you ever knowing. But lingerie store owners must go above and beyond […]

7 WAYS TO BUILD CONSUMER TRUST IN-STORE AND ONLINE

In retail, customer trust is everything. Doubly-so when it’s intimate-wear that you’re selling, and you’re asking people to share information with you that they probably consider private, such as their bra size and lingerie preferences. The simple fact of the matter is that people are far more likely to purchase from a business they trust, […]

6 ELEMENTS TO BOOST YOUR LINGERIE STORE’S SOCIAL MEDIA PRESENCE

Consistency is key in your lingerie store’s branding – in-store, online and on social media. That’s because you want your fans to be able to recognize your brand easily. I once posted a photo on social media, and a friend told me it resembled a swimwear brand’s content. Why? Because of the elements in the […]

7 THINGS YOU LEARN WHEN YOU FIND A BRA THAT FITS

The moment you slip it on, it just feels so very right. Having a well-fitted bra is about more than just looking amazing; it’s about how it makes you feel too. With that in mind, here are seven important lessons you learn when you first get the ideal bra. Enjoy! 1.  That discomfort is never okay One of […]

6 SIMPLE REASONS YOU SHOULDN’T MEASURE YOUR BRA SIZE AT HOME

Thinking about measuring your bra size at home? Sure, it may sound all-too-simple, but it could be way more difficult than you think. Here are six reasons that you might want to give it a miss and book an appointment with a fitter instead! 1.  It’s all too easy to get it wrong You may think that […]

DO YOU WEAR A BRA UNDER A BRALETTE?

All hail the bralette: It’s lightweight, undeniably comfy, and still manages to be fashion-forward, too. There are tons of reasons why we love our bralettes, but then again, there are plenty of reasons why we reach for traditional bras, too. Bralettes are a phenomenal option during the hotter months, post-surgery, during pregnancy, or for certain […]

SHOULD YOU BUY A BRA WITHOUT TRYING IT ON FIRST?

Are you someone who despises trying on clothes while shopping –  including bras? Let me guess: You’d rather grab your size in the items you love and try everything on when you get home. Right? This technique may work for clothes, but it’s a little trickier for bras. No two blouses have the same fit, […]

LINGERIE STORE OWNERS: HERE’S HOW TO STAY UP TO DATE WITH LINGERIE TRENDS

As a lingerie boutique owner, it’s imperative you keep abreast of the latest trends in intimates. It’s not enough to simply stock products that you like the look of – to stay in business, you need to know what your customers are going to want to buy. And unlike with sizes, looking back at the styles have […]