Don’t let Lexi’s diminutive size and dimpled cheeks fool you into thinking she’s the least forceful of the Parolis family. Lexi has got as much passion and spirit as the rest of the family. With her entry into the family business when her mother Penny was diagnosed with breast cancer in 2011, Lexi began a process of setting up structures that would streamline the processes to make PDL even more efficient. She also accepted the role of managing their three Inner Secrets Lingerie boutiques in Cape Town; Sea Point, V&A Waterfront and Cavendish.
Lexi’s leadership qualities, team building and mediation skills and running effective systems came as a result of working her way up from being an SAA check in agent, to being Executive Manager Airports for Comair Limited, managing the British Airways and Kulula.com brands across all Southern African Airports. This didn’t happen by chance, Lexi has not only charm, personality and management skills, but a winning way with people. These, plus a healthy dose of Parolis determination sent her on a steep career path to the top.
But big business was not entirely fulfilling, nor was commuting from Cape Town to Johannesburg. After taking time out to travel and seek spiritual insights, Lexi found her way back to the family business and embraced the strong bonds that bind this family, no better demonstrated than at the daily gathering of the Parolis clan for their Greek family lunches in Granny ‘Yiayia’s kitchen.