Many of your customers struggle with shopping for lingerie on their own. They visit your store because they like having an expert do all of the shopping and sizing for them. By shopping at your store, they’re guaranteed to leave with lingerie that fits well and feels amazing. But there is a lot that your […]
Lingerie store owners face stiff competition online. In order to be successful, you have to build a website that is relevant to your target audience, easy to shop, and keeps your customers coming back for more. Of course, this is often easier said than done. Many online lingerie store owners also operate brick-and-mortar stores and have limited time […]
Do you take the time to educate yourself and learn more about the world of business? When you’re running a store, you may have a million things on your plate. With that in mind, it’s natural that you hardly have a spare minute to focus on yourself. But you should. If you want to lead […]
Marketing your lingerie store is the foundation of your success. When you’re trying to spread the word about your business, having an influential person on board could well be the answer. But what is a brand ambassador and where should you start? Here’s everything that you need to know: WHAT IS A BRAND AMBASSADOR? […]
Have you considered hiring a buyer or purchasing manager for your lingerie store? As your company expands, it may be time to start delegating tasks which were once yours. Having a fashion expert on hand could be just what your brand needs to develop and start taking large strides into the future. Here’s what you […]
Does your lingerie store offer a memorable customer experience? It may be something that you’ve never considered, but perhaps you should. Ensuring that each and every person who enters your store is satisfied is an excellent way to get return business. With that in mind, here are some tips and ideas to implement in your company: […]
What business do you run? My son Dimitri and I founded PDL Distributors (a distribution company) in October 1993 importing luxury women’s hosiery from Italy. Dealing with such a fine quality product which made woman look and feel beautiful, was to become the PDL mantra and the beginning of our journey. Today, besides the hosiery, […]
How a pair of stockings created one of SA’s most successful luxury lingerie and swimwear distribution companies.
PDL Distributors return to their roots by offering the best of the basics, the new look, repackaged Mura Hosiery still made to the reputed and famed standards of Italian Excellence. Started after noticing an absence of Heritage World lingerie brands in South Africa, Penny and Dimitri Parolis founded PDL Distributors in October 1993 and launched […]
Creating a constant flow of quality social media content can be trying for lingerie store owners. It’s a good idea to have a stockpile of images so it’s easier to create your social media content calendar. Pre-planning your content takes the stress out of creating original content each day – and that’s just one reason why lingerie […]
Compared to fashion in general, bras are a product with a particularly low profit margin. They’re also one that’s considerably harder to find the right fit in. So why not kill two birds with one stone by offering an alterations service at your lingerie boutique? Customers can get a better fit and spend more money in the […]
Not all bra fittings are made equal! Sometimes, when customers head to a lingerie store, they may find that the process is just plain bad. If customers notice any of the following telltale signs, then you may need to pay some more attention to your bespoke fittings. 1. The booking system is impossible to understand You’ve looked […]
The moment you slip it on, it just feels so very right. Having a well-fitted bra is about more than just looking amazing; it’s about how it makes you feel too. With that in mind, here are seven important lessons you learn when you first get the ideal bra. Enjoy! 1. That discomfort is never okay One of […]
When you are getting ready for a night out, this oh-so-chic fan favourite is your new go-to! We made this faux leather legging with our signature Power Waistband to keep you comfortable and confident all night or day. Moto is our motto! With an edgy twist to our fan-favourite Faux Leather Legging, Moto is your […]
How to wear the slouchy look in SPANX Leggings AND win a voucher plus an invite to our store launch party!
When we look for style inspiration we tend to pay extra attention to the outfits that exude an effortlessly cool vibe. It’s not easy describing exactly what gives an ensemble its je ne sais quoi, but we’ve come up with these tips that will elevate you to cool-girl status. Check out how to achieve […]
Style Guru Julie Ranzani from Off The Rails is a mover and shaker in the fashion world! She’s a fashion blogger, stylist, personal shopper and an all-round power female! We’re obsessed with her sense of style and would like to show YOU how to get her effortlessly-chic look. Julie is hosting one of […]
This month we’re interviewing Lindy Jackson from the Inner Secrets Store in Sea Point. In the heart of this buzzing and trendy suburb, you’ll find their store packed to the brim with imported Lingerie, Swimwear and Shapewear. Inner Secrets Lingerie was established in 2005 by mother and son team Penny and Dimitri Parolis. After 20 years […]
If you need a little help finding the perfect piece for Valentines Day, read these tips from our stockist Juliet at Simply Gorgeous Lingerie & Swimwear!
What is your current favourite collection from PDL? “We love the Sans Complexe Arum Bras and Thongs” — Describe Valentines Day in three words. Anndddd….go! “Brings Sexy Back” — What’s the best itemfor women who want to conceal their problem areas and still look / feel sexy? “This would definitely be the Arum Bodysuit – […]
Your straps keep falling down.First, tighten them a bit. They might have stretched out in the wash. If your straps keep slipping even after you adjust them, they aren’t being supportive and you should try going down a band size. You have spillover over the top, sides, or bottom of the cups.If you have the […]
All the history-making and downright exciting body-positive news surrounding the 2016 Sports Illustrated Swimsuit Issue culminated in one major moment Saturday night when the brand made Ashley Graham one of its three cover stars. The 28 year old plus size model expressed her excitement on Instagram saying: “Truly speechless!!! This cover is for every woman who […]
We celebrated Valentines Day in style, Thank you Chocolat Frey! Our shoppers were treated to bubbly, Mystery Discounts and chocolates by Frey! If you haven’t heard about this delicious Swiss chocolate range you’re missing out! The brothers Robert and Max Frey laid the foundation for Chocolat Frey’s success story in 1887. Their passion for the […]